Patrick Bradley — Design     Art     About

Shiseido

Concepts, visuals, and art direction for a pitch to Shiseido to reposition their existing product Ultimune in the global marketplace. A large pitch with participants across the globe, these are the pieces I contributed to but only a small fraction of the overall content.

Creative Director — Christine Kohler

Copy — Amanda Miller

Sid Lee — senior art director / designer

IDEAS

01: AR Experience and Print Ads

Holding your mobile device over the AR code reveals the Brand Ambassador. Below are also examples of print ads.

02: Interactive Airport Signage

As you walk past the digital signage, your moving reflection is shown as an interpretation of what your skin cells are doing underneath your skin.

03: Mobile Lab

Mobile interactive information center. As you walk past the outside, same as the airport signage your moving reflection is shown as an interpretation of what your skin cells are doing underneath your skin. Inside you can interact with informational kiosks and watch demos about the product.

04: Information Kiosk

An open air kiosk where people can interact with digital kiosks to learn about the Shiseido brand and their products.

05, 06, 07: Pop-Up Shops, A New Retail Store, and a Street Takeover

Pop-Up shops in various places, and a new retail store to experience, learn, and shop the product, and a street takeover where brand elements are painted on a city street to bring awareness to Ultimune.

08: The Science of Beauty App

An app that allows you to upload your image and scan your skin to get an analysis based on hydration, circulation, and capillary regeneration, the three elements that Ultimune is based on. The app then shows you what your skin could look like after Ultimune is applied over time, and also recommends other Shiseido products.

SIGNAGE

01: Ads

The task here was to create ads that could be executed across different signage platforms.

02: Executions

Ads would then be placed on billboards, office buildings, wild postings, and digital signage platforms across the globe, as well as social media platforms and websites.

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CAASTlE

BENEFYTT

OVERDRIVE

CENGAGE

BRIGHAMS

SAMSUNG for VERIZON

CITIZEN VERIZON

INTUIT QUICKBOOKS

INTUIT QUICKBOOKS

VISA HOLIDAY

INTUIT QUICKBOOKS

CALDREA

SHISEIDO

VROOM MOBILE APP

VROOM

VERIZON

HONEYWELL.COM

HONEYWELL INDUSTRIAL SAFETY

BVD

HONEYWELL

BOSTON PROPER

GARNIERUSA.COM

HEINEKEN

GARNIER SHOPPER

VROOM

GARNIER COLOR MUSE

AXA + BARCLAYS CENTER

RED LOBSTER LOYALTY APP

RED LOBSTER

NESTLE

EDMUNDS

ABBOTT

COSABELLA

ORAL B

YEARBOOKER

BARRON ARDEN

JINTERNSHIP

DIRECTV

WEB SOLUTIONS NYC

eFURNITURE

LUMA DESIGN WORKSHOP

POND'S INSTITUTE

AARP

FUTUREVISION

MICROSOFT

UNILEVER

VERIZON

VICTORIA'S SECRET

SAYIGH DUMAN ARCHITECTURE

HUNZIKER ARCHITECTURE

BAM

LOREAL PARIS

WILHELMINA MODELS

W MODELS

MSK LIGHTING

HARVEY HELMS

TIFFANY & CO.

WILHELMINA MODELS

COMPARE THE MARKET

OFFSITE INTERSTITIALS

DIESEL

DOW

LOREAL PARIS

HP

SHARECARE

CHANEL

RGA OFFSITE VISUALS

SUNGLASS HUT

SC JOHNSON

HAWAIIAN AIR

LORIFINA

HASBRO

NIKE

ALCATEL-LUCENT

AVAYA COMMUNICATIONS

MARIA PAOLA DELUCA